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George Brown, SEO Expert talks about reputation management, in these days, it sounds great to say, I live in America and I have the freedom of speech.
I created a negative persona against myself to see how hard it would be to get to the top of Google and how much it would take. One website, $25.00 and I was at the top of Google.
But the truth of the matter is there are less the honest people out there who if they feel for any reason that they did not have gotten the upper hand in a situation then they have a new outlet, slandering a person or company on the internet.
I have clients who have come to me, and told me terrible stories of reputation slander. Let me give you an example: I have a client who is in Florida, and runs a very successful business, let me give you a hint, most successful business men have at least a few people who would say a couple of bad things against you.
So this successful business man buys companies and improves them, how really knows how to run a company to it's fullest potential. If he is buying your company, you are most likely NOT running your company at it's potential otherwise you would not want to sell it - right? So if this was your company and he is going to buy it, then often he will buy it at a discount correct? So some of the past people he has bought companies from decide after the deal is complete feel like they have been taken advantage of. Not true, but that is how they feel.
So they decide, let's use the internet against him. They will often find websites like rip off report and other websites which make a living by helping you slander a person. So after years they have become huge on the internet and if you get a report against you on these websites, you might as well legally change your name.
So I will try to give you hints on how to protect and to react in reputation management.